Highlighting the impact of targeted marketing campaigns on market activity and stock performance
Musk Metals Corp. (CSE: MUSK) engaged Senergy to provide investor relations and marketing services specifically to highlight the potential of the company’s mineral projects to a new group of investors through pay-per-click advertising and video marketing. The engagement was announced on April 5, 2024
The collaboration officially commenced on April 15, 2024, with weekly planning sessions to define the campaign strategy. Senergy designed a multi-faceted approach, leveraging paid media campaigns to drive investor interest and trading activity. The paid media campaigns were launched on May 2, 2024, with a campaign budget of $18,000 allocated over 30 days
The marketing campaign had a substantial impact on Musk Metals' market activity and stock price performance over the 30-day period from May 2, 2024, to June 2, 2024
On the day of the campaign launch (May 02, 2024), Musk Metals experienced a significant surge in trading activity with 760,000 shares traded in the absence of company news or involvement from other marketing groups. This impressive volume was a direct result of our campaign's efforts. During the first week of engagement, $MUSK.CN recorded the highest number of trades and trading volume within a single week
The marketing campaign had a substantial impact on Musk Metals' market activity and stock price performance over the 30-day period from May 02, 2024, to June 02, 2024
The significant increase in trading volume and stock price during the 30-day campaign underscores the effectiveness of Senergy's marketing strategy
Senergy launched its paid media campaigns in May 2024, concluding on June 03, 2024
| Period | Shares Exchanged | Trading Value |
|---|---|---|
| Nov 01 2023 to Nov 30 2023 | 86,565 | $3,444 |
| Dec 01 2023 to Dec 30 2023 | 503,062 | $13,939 |
| Jan 01 2024 to Jan 31 2024 | 293,499 | $8,803 |
| Feb 01 2024 to Feb 29 2024 | 340,547 | $11,195 |
| Mar 01 2024 to Mar 31 2024 | 834,335 | $23,193 |
| Apr 01 2024 to Apr 30 2024 | 912,164 | $20,251 |
| May 01 2024 to Jun 03 2024 | 2,926,394 | $108,795 |
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