MuskMetals Corp. (CSE: MUSK) engaged Senergy to provide investor relations and marketing services, aiming to highlight the potential of the company’s mineral projects to a new group of investors through pay-per-click advertising and video marketing. The engagement was publicly announced on April 5, 2024.
The collaboration officially commenced on April 15, 2024, starting with weekly planning sessions to define the campaign strategy. Senergy designed a multi-faceted approach, leveraging paid media campaigns to drive investor interest and trading activity. These paid media campaigns werelaunched onMay2,2024, with a campaign budgetof $20,000 allocated over 30 days.
The marketing campaign had asubstantial impact on Musk Metals' market activity and stock price performance over the 30-day period from May 2, 2024, to June 3, 2024.
On the day of the campaign launch (May2, 2024), Musk Metals experienced a remarkable surge in trading activity, with 760,000 shares traded, despite the absence of company news or involvement from other marketing groups. This impressive volume was a direct result of Senergy's campaign efforts During the first week of engagement, the company recorded the highest number of trades and trading volume within a single week:
Number of Unique Trades | 188
Shares Traded | 1,311,772
30-Days
Total Shares Traded | 2,926,394
Total Trading Value | $108,795
Number of Unique Trades | 538
Stock Price Performance | +60%
Stock Price Milestone | During the campaign, the stock price touched $0.05 for the f irst time in six months
The significant increase in trading volume and stock price during the 30-day campaign underscores the effectiveness of Senergy's marketing strategy. Key highlights include:
Thecampaignresulted in 2,926,394 shares exchanged (excluding OTC: EMSKF), translating to a trading value of $108,795.
590%($18,436investedinmediabuyinggenerated $108,795 in buy-side trading volume) [108,795 ÷ 18,436 ad spend].
The stock price doubled, reaching $0.05, a milestone not achieved in the previous six months
Theheightenedtrading activity and stock price performance reflect increased investor interest and confidence in Musk Metals.
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MuskMetals' engagement with Senergy resulted in a record-breaking period of trading activity and a substantial increase in stock price, demonstrating the power of targeted marketing campaigns
These results were particularly notable given the absence of other significant news or external marketing efforts, indicating that Senergy's campaign was the primary driver of this success.
| Period | Shares Exchanged | Trading Value |
|---|---|---|
| Nov 01 2023 to Nov 30 2023 | 86,565 | $3,444 |
| Dec 01 2023 to Dec 30 2023 | 503,062 | $13,939 |
| Jan 01 2024 to Jan 31 2024 | 293,499 | $8,803 |
| Feb 01 2024 to Feb 29 2024 | 340,547 | $11,195 |
| Mar 01 2024 to Mar 31 2024 | 834,335 | $23,193 |
| Apr 01 2024 to Apr 30 2024 | 912,164 | $20,251 |
Nov 01 2023 to Nov 30 2023 | 86,565 | $3,444
Nov 01 2023 to Nov 30 2023 | 86,565 | $3,444
Nov 01 2023 to Nov 30 2023 | 86,565 | $3,444
Nov 01 2023 to Nov 30 2023 | 86,565 | $3,444
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