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Masivo Silver & Gold had a unique story that wasn't widely known in the market, so they turned to Senergy to highlight their current drill program, resource projects, and attractive investment opportunity to retail investors on a large scale. By tapping into new-age investment podcasts, millennial and Gen-Z investing newsletters, trending social media influencers, and strategic ad placements, we achieved a tenfold increase in Masivo's average trading volume during the campaign.
Masivo announced their partnership with Senergy on July 16th, and we officially launched the paid media campaign onAugust5, 2024
After extensive planning, campaign coordination, and meticulous crafting of ad messaging, weofficially launched the campaign on Monday, August 5th, strategically timed on a Canadian holiday when the markets were closed. This approach generated significant buzz and anticipation, leading to Masivo’s busiest trading days on Tuesday, August 6th, and Wednesday, August 7th. The company saw $82,687 in buy-side volume and more than 330 unique trades (TSXV and OTC), marking a record-breaking period for the number of trades placed for Masivo. In fact, the last six months have not seen such high trading volume in a two-day period. Between both listings, over 800,000 shares were traded, with the share price increasing by 27%
Our CAD$20,000advertising budget generated $82,687 in open-market buy side volume, achieving an impressive 4.1X return on ad spend (ROAS) or 413.44%. Notably, this success was achieved during a period of massive and historic global stock market sell-offs, further underscoring the effectiveness of our program. Lastly, there were no significant news events, announcements, or involvement from other marketing groups during this period.
Moreover, with the company’s average daily trading volume at 11,500 shares, the campaign drove an extraordinary 2,000% surge in trading activity during its run.
3 Days: 08/06/24- 08/08/24
TotalShares Traded ($MASS / $GNYPF) | 804,872
TotalTrading Value | $82,687
AdBudgetSpent | $20,000
Number of Unique Trades Placed | 334
Stock Price Performance | +27%
Thecampaignsparkeda2,000%surgeinaveragedaily trading volume, with 804,872 shares bought (TSXV and OTC), totaling $82,687 in value.
413.44%($20,000invested in media buying generated $82,687 in buy-side trading volume) [82,687÷20,000]
The stock price climbed from $0.09 to $0.115 during the campaign, a 27.7% increase
The surge in trading activity and stock price highlights growing investor interest and confidence in Masivo. The company also received over a dozen positive calls from shareholders and potential investors, eager to learn more about the impressive price performance and volume spike.
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The significant increase in trading volume and stock price during the 2-day campaign underscores the effectiveness of Senergy's marketing strategy. Key highlights include:
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The significant increase in trading volume and stock price during the 2-day campaign underscores the effectiveness of Senergy's marketing strategy. Key highlights include:
Our strategy focused on meticulously choosing influencers, newsletters, ad platforms, and other channels that align with the gold and silver investment narrative. This targeted approach delivered impressive results: Masivo Silver’s collaboration with Senergy led to an unprecedented surge in trading activity and a notable increase in stock price, surpassing its 200-day moving average to reach $0.115. This success highlights the effectiveness of our strategic marketing efforts and underscores the value of well-executed advertising campaigns in boosting market presence and enhancing shareholder value.
CEO of Masivo Silver & Gold Corporation
Our marketing and IR engagementwithSenergyCapital was exceptional and overwhelmingly exceeded our expectations. We will continue to use Senergy Capital to increase the awareness of Masivo Silver and actually drive qualified investors to our companythatactually invest in our company.
| Period | Shares Exchanged | Trading Value |
|---|---|---|
| Nov 01 2023 to Nov 30 2023 | 86,565 | $3,444 |
| Dec 01 2023 to Dec 30 2023 | 503,062 | $13,939 |
| Jan 01 2024 to Jan 31 2024 | 293,499 | $8,803 |
| Feb 01 2024 to Feb 29 2024 | 340,547 | $11,195 |
| Mar 01 2024 to Mar 31 2024 | 834,335 | $23,193 |
| Apr 01 2024 to Apr 30 2024 | 912,164 | $20,251 |
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