Case Study

ESGold Corp’s Winning Marketing Campaign in Partnership with Senergy Capital

Background

ESGold approached Senergy Capital with a clear mission: stand out in the competitive junior mining sector. With plans to begin production within 6–8 months, ESGold aimed to attract retail investors interested in ESG (Environmental, Social, Governance) investments. The company was fully permitted to process historical tailings with gold and silver, projecting potential revenues of over CAD $112 million, plus CAD $170 million from historical near-surface mining. To capitalize on this momentum, Senergy crafted a strategy to target not only traditional mining investors but also environmentally and sustainability-focused audiences.

Campaign Initiation

ESGold officially engaged Senergy on Tuesday, October 15, 2024, with a launch budget of CAD $25,000 for 14-days. The campaign was designed for immediate impact.

Results

October 15, 2024

ESGold traded 362,706 shares, amounting to CAD $52,592 in buy-side volume, the highest single-day trading volume in three years.

October 16, 2024

Volume climbed further, with 454,050 shares traded and CAD $72,648 in buy-side volume. The OTC market also saw a record breaking volume, closing up 222%.

14-Day Campaign Impact

By October 29, ESGold had traded 2.3 million shares, achieving a volume of CAD $458,153 and a 52-week high of $0.26. With a modest $15,000 ad budget, Senergy achieved an 18x ROAS, all without any major news releases or external support.

Initial Impact

Number of Unique Trades

188

Shares Traded

1,311,772

Overall Campaign Performance

October 15–28, 2024

Total Shares Traded | 2,188,227

Total Trading Value | CAD $458,153

Ad Budget Spent | CAD $15,000

Unique Trades Placed | 862

Stock Price Increase | +55%

ROAS | 1832%

TotalShares Traded ($MASS / $GNYPF)

804,872

TotalShares Traded ($MASS / $GNYPF)

804,872

TotalShares Traded ($MASS / $GNYPF)

804,872

TotalShares Traded ($MASS / $GNYPF)

804,872

TotalShares Traded ($MASS / $GNYPF)

804,872

Analysis

Strategy Execution

Senergy’s approach included paid media placements across 100+ finance and investing newsletters, resulting in 750,000 views and 16,000 clicks to a targeted promotional landing page. We also coordinated 30–60 second influencer videos that showcased ESGold’s investment potential in a compelling, relatable way.

Testimonial from Brad Kitchen

President of ESGold Corporation

“Our experience with Senergy Capital was outstanding. They delivered one of the most ROI-positive investor marketing campaigns we’ve ever seen. Their quick execution and ability to craft messaging that truly resonated with investors resulted in a flawless campaign that exceeded ESGold’s expectations. I highly recommend Aleem and the entire Senergy team

6-Month Trading Volume on $ESAU.CN

Senergy launched its paid media campaign on October 15, 2024, running through October 28, 2024. During this period, no major news events or external factors influencer trading volume.

Period	Shares Exchanged	Trading Value
Nov 01 2023 to Nov 30 2023	86,565	$3,444
Dec 01 2023 to Dec 30 2023	503,062	$13,939
Jan 01 2024 to Jan 31 2024	293,499	$8,803
Feb 01 2024 to Feb 29 2024	340,547	$11,195
Mar 01 2024 to Mar 31 2024	834,335	$23,193
Apr 01 2024 to Apr 30 2024	912,164	$20,251

Nov 01 2023 to Nov 30 2023 | 86,565 | $3,444

ESGold Corp’s Winning Marketing Campaign in Partnership with Senergy Capital

Background

Campaign Initiation

Results

October 15, 2024

October 16, 2024

14-Day Campaign Impact

Initial Impact

Overall Campaign Performance

TotalShares Traded ($MASS / $GNYPF)

TotalShares Traded ($MASS / $GNYPF)

TotalShares Traded ($MASS / $GNYPF)

TotalShares Traded ($MASS / $GNYPF)

TotalShares Traded ($MASS / $GNYPF)

Analysis

Strategy Execution

Testimonial from Brad Kitchen

6-Month Trading Volume on $ESAU.CN

A dynamic C full-service agency that goes I beyond the I traditional norm

Subscribe to our Newsletter